The campaign is all about preparing yourself for the summer. We gave it a funny touch by using animals as a metaphor. By creating a healthy, feel good, hip world we wanted to show that “Holland & Barrett’’ is a natural based shop that has the focus on a younger audience. Every video starts with a question and ends with the product you should buy that prevents it.
Another way to reach a younger audience is the tab & Hold game. It's a game that creates interaction with their target audience. While playing they will educate themselves on how to keep your body healthy. :)