It’s time for Battle Royal
Clients Mission
It’s the product all the kids crave to have: NERF Blaster! DEPT agency created this campaign and Yung film produced this for NERF. There are different blasters the kids can play with. That’s why it was time to launch the first TV commercial! NERF and DEPT agency also decided to widen the campaign by using the footage for social media. The main goal was to show their target audience that a new selection of blasters is now also available.
Campaign
What does every youngster want to be these days…? An influencer! NERF and DEPT agency used this very wise within their strategy. They chose 4 well-known influencers which are linked to specific NERF Blasters. They are the leaders for each team that is battling with each other. The commercial is focused on kids between 6 & 16 years old, that’s why you see so many explosions which really gives you the feeling that your part of a video game!
Process
Yung film and Jonas Beck reached out to us during the production procedure. Because the goal is reaching out to the kids, research was done to see what's now hip and trendy. With adding special glitches in a specific way the screen dynamic changed with much faster transitions. After the shoot, the VFX and the animations were completed and everything was crafted in the right social media formats. The breaking news came that only one ‘NERF Blaster’ wasn’t allowed to be in the video. A re-edit took place and we as Stolen Goods re-arranged all the VFX effects.
Social Media
Influencers and social media are of course related to each other. That’s why DEPT agency chose a social media campaign. All merged in the well known social formats. Each influencer got his own personal video!