First, Stolen Goods enjoyed every step within making these creations for Nike. The following three soccer players were assigned by Nike: Mbappe, Sane and Rashford. Each player has their own specific skill set that makes them unique in the way they move on the field. Knowing this we started to study each player writing relevant concepts which exemplify Nike their new ‘Lock in Let Loose’ line of shoes.
Each video is Catchy, elusive and exclusive. Combined with well-known images such as ‘the joker or Banksy’’. It’s perfectly designed to connect with Nike their target audience. How did we get to this final product? Ask us or study our storyboard regarding this project.