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Empty Your Fridge
Using the slogan ‘New Year, New Fridge’, Gorillas wanted to start the year off with a widespread advertising campaign, both online and outdoors. The campaign was divided into three phases, with the first two showing the personas of the student, the young professional, and the family, while the last phase was more product-focused. Aside from the different concepts and phases, various sizes and lengths were needed for each video to make them suitable for both social media and billboards. Just like Gorillas’ Riders, the ads were everywhere, with a total of 500+ videos in 4 different countries.