Magioni believes in a world where one does not have to choose between working hard and playing hard. Fast food can also be fit food. But how? A Magioni pizza consists of 32 percent vegetables. Fresh pizzas with fewer calories, more vegetables, and above all: they’re very tasty!
Magioni came up with four lifestyle goals: Nutritious, Active, Innovative and Vegetarian, which were linked to target groups and of course: pizzas. And to literally bring them to the tables, the campaign started off with a hero video which was spread across various social media platforms. Furthermore, photography and HTML banners played a role in increasing the digital reach. These tasty pizzas could also be seen on the digital Out Of Homes in various cities in the Netherlands.
Every ‘Magioni Monday’, a recipe would be shared on social media. These weekly videos made fans feel more connected to the brand.