Cycling clothing brand Rogelli believes in the magic of the distance, which they translate into the products they make. Enjoy every mile. From speeding downhill to the next climb. The message of their latest Good Vibes campaign is very clear: Enjoy The Distance.
With Rogelli having in-house marketers, it was a first for them to work with an external digital content studio. Due to COVID-19, cycling has grown in popularity and so has Rogelli. And with more brand awareness comes a bigger need for engagement with the client. This was achieved by creating interactive quizzes, filters, and a cycling game on social media, conveying the Enjoy The Distance feeling in every asset!