Every year Hunkemöller hosts the HKM brand event for employers and employees. 2021’s theme is Time To Be Seen. All bodies are celebrated, regardless of color and size.
Due to COVID-19, it was impossible to attend the event in person. Therefore the decision had been made to host it online where the viewer went on a virtual journey through various rooms. In total, five 3D rooms were created, each based on a Hunkemöller theme. The entire website was interactive, making it possible for the 6000 visitors to move through the worlds at their own pace.