Is it a good idea to legalize cannabis? And should we use agricultural land to build more houses? In BNNVARA’s program Stemstress Amber Kortzorg talks about the pros and cons and how we ended up in this position. Broadcast before the 2023 Dutch general elections, the show aims to convince everyone to cast their votes.
Explainers
The episodes feature eight explainers, each focussing on a major political statement. In these 2 to 3 minute videos Amber can be seen in an animated environment talking about the different perspectives voters generally have on these subjects. In order to appeal to BNNVARA’s younger audience the explainers are snappy and colorful with animations playing a key role in making political matters understandable.
Motion Identity
Our involvements in this project started early on in the process with the creation of the program’s visual identity. This includes the logo design as well as animations of the political statements, the show’s leader, bumpers and lower thirds.
