Kijkwijzer is a Dutch system that guides the age appropriateness of TV programs, films, and series. Their goal is to raise awareness among the public and create a commercial to be shown on streaming platforms like Disney+ in 27 countries.
Approach
Film production agency Popcorn Stories took full responsibility for the production, creating a scenario where a girl watching TV causes her surroundings to change dynamically based on the content she switches to. Three scenarios were outlined, and our task was to handle VFX and motion graphics. The TV content becomes reality in the living room, featuring a spider transforming into the horror Kijkwijzer icon, a punch transforming into the violence symbol, and another scene with soup spillage and a man erupting in anger, where a profanity icon appears over his mouth.
