Lazer has a great reputation within cycling for creating high-quality helmets for professional teams. Together with Team Jumbo-Visma, they are launching the “Use Your Head” campaign to draw attention to the importance of wearing a helmet and reducing the risks of brain damage. The riders will wear this unique helmet during Paris-Roubaix.
TDE approached us to create the hero video for their “Use Your Head” campaign, which introduces a new black laser helmet with new artwork growing over it. The concept is to give the impression that the brain is actually growing over the helmet, creating an exciting and engaging setting.
They launched a website for the entire campaign, which showcases all campaign information, including an interactive 3D helmet that we created. You can check it out at https://www.useyourhead.cc/.”